Edited by Rivermore Academy
Particularly with the proliferation of the internet, people can now learn various skills and knowledge online. However, not everyone can master all skills, and many may only excel in certain areas. So, what are the most essential skills needed in modern society?
Last year, Coursera, a well-known online learning platform, conducted a survey on this matter.
Unstoppable Growth: Digital Skills Emerge as the Fastest Growing Skills
In the digital era, digital skills have become indispensable in the competitive job market. Businesses require digital professionals to drive innovation, enhance efficiency, and meet customer demands. Therefore, individuals with digital skills are more competitive in the workplace.
According to the report, among the top ten fastest-growing digital skills, e-commerce surged 63 places compared to the previous year, ranking fourth in the past year. Although digital marketing isn't explicitly listed, exploring courses on e-commerce on Coursera reveals that digital marketing components are included within these courses.
E-commerce and Digital Marketing
There exists a close relationship between e-commerce and digital marketing, intertwining and mutually reinforcing each other in the modern business environment. Hence, it's not surprising that courses on e-commerce include segments on digital marketing, and vice versa, as these two are inherently interconnected.
But how exactly do these two intertwine?
Platforms and Channels | E-commerce involves buying and selling goods and services online, while digital marketing promotes and sells products or services through various online channels. Thus, digital marketing provides avenues to reach potential customers, generating traffic and business for e-commerce platforms. |
User Experience | Digital marketing guides users to e-commerce platforms and provides personalized shopping experiences. Through digital marketing, businesses can offer tailored recommendations, promotions, and suggestions to enhance user satisfaction and increase purchase intent. |
Social Media | Social media is a crucial component of digital marketing, facilitating interaction with potential and existing customers. Through social media platforms, businesses can establish closer relationships, encourage user engagement, and direct them to e-commerce platforms for purchases. |
The Cornerstone of Workplace Communication: Interpersonal Skills Remain Vital
Interpersonal skills remain indispensable. Despite the increasing importance of digital skills in the modern workplace, interpersonal skills remain key to success. Regardless of the industry, collaboration, effective communication, and problem-solving are essential skills. Skills like teamwork, communication, planning, and management are crucial for workplace success.
In Coursera's ranking of interpersonal skills, two management skills (change management and human resource management) are listed in the top ten. Both these management skills, along with others, are undoubtedly essential and are extensively covered in courses focusing on management-related subjects.
What is Management?
Management skills hold a significant position among interpersonal skills. Management is central to the effective operation of organizations, whether large corporations, small businesses, or non-profit organizations.
Change Management | Change management helps organizations and employees adapt to new circumstances, ensuring smooth transitions and successful outcomes. |
Financial Management | Financial management is a vital function within organizations, involving the effective management of funds, resources, and financial activities to achieve the organization's financial goals and long-term sustainability. Effective financial management not only helps organizations control costs and maximize profits but also provides reliable data support for strategic and change decisions, enabling organizations to maintain a competitive edge in the market. |
Human Resource Management | A successful organization relies on an excellent team. Through effective HR management, leaders can unlock employee potential, shape a positive work environment, and increase employee satisfaction and loyalty. A dynamic and efficient team can collectively pursue organizational goals and create greater value. |
Digital Skills and Interpersonal Skills: Both Are Essential
The hottest super skills in 2024 are undoubtedly digital skills and interpersonal skills, both of which will be indispensable parts of the hot list in the foreseeable future.
To survive and thrive in today's ever-changing society, both you and I must at least master one or two digital skills and interpersonal skills.
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