Edited by Rivermore Academy
As one of the trendiest professions globally, everyone seems to be in love with digital marketing. However, for working professionals, have you considered a field that might be better suited for your career?
In this digital age of business, digital marketing professionals are essentially a standard requirement for every company. From social media and advertising to website marketing and SEO optimization, every company need the knowledge and skills of digital marketing experts.
To understand what digital marketing is, please check out this article.
The popularity of digital marketing has prompted universities and colleges in Malaysia to introduce diploma programs in the field. However, one particular program stands out among digital marketing degrees.
That is the 'Business and Digital Marketing' program.
Is 'Business' the missing piece for a more career-oriented approach?
You might wonder if having 'Business' in the program title makes it better than a program solely focused on 'Digital Marketing.'
Currently, there is no data to confirm this, but a quick glance at the courses offered in both programs might suggest an advantage.
For instance, taking the diploma in 'Digital Marketing' offered by Malaysia university, the curriculum covers essential knowledge required for digital marketing professionals, including SEO optimization, consumer behavior, brand management, and social media content marketing. In addition to these, it also includes foundational business courses like the basic principles of economics, management, and human resources management.
In contrast, looking at the 'Business and Digital Marketing' program offered by Malaysia university, besides the essential digital marketing knowledge, it offers more in-depth business and management-related courses. For example, courses like advertising management, business strategy, strategic management, financial decision-making, and electronic supply chain management.
Taking this into account, the 'Business and Digital Marketing' program appears to be more specialized, offering courses that are more aligned with the needs of digital marketing professionals. Rather than just the basic principles, if you're a working professional, you should already be familiar with these basic principles after years of experience. Therefore, what you might need is a program that is more suitable for your career and more professionally oriented.
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