Overview
This programme is an integrated programme that combines the knowledge of two disciplines: Business and Digital Management.
This programme is suitable for semi-professional workers who aspire to embark on digital marketing career. Increased competency among graduates of this programme will support the digital marketing industry to be more efficient, innovative and profitable.
Increased competency and skills will also open up more job opportunities such as in fast-growing digital marketing and e-commerce industry.
01
Meet the industry needs for future managers with a mix of both technology and business skills, as well as knowledge within the technological industry.
02
Develop managerial capabilities and vision to future challenges, through engagement with academic expertise. Gain insights of the best real-world business practice.
03
Gain a comprehensive understanding of global challenges, in order to respond with actionable initiatives and strategies that strengthen organization competitiveness.
04
Develop critical thinking, problem-solving, transferable and continuous learning skills that will be valuable to their employability and career advancement.
Intakes
February, June, October
Study Duration
12 Months
Semester
3 Semester
* Registration is allowed at any time.
Programme Structure
Part-time
Designed specifically for working professionals, our Professional Programmes feature weekend classes, ensuring convenience and flexibility for busy schedules.
Online Study
Experience the ultimate flexibility with our Professional Programmes, now available for online study via the Zoom platform.
Qualified Lecturers
Our lecturers are industry experts, handpicked for their relevance and expertise, making them the perfect fit for working professionals like you.
Course Modules
Principles of Marketing
Brand Management
Consumer Behaviour
Promotional Management
E-Commerce Business Models
Social Media Marketing
Content Marketing
Business Strategy & Strategic Management
Digital Customer Engagement
Advertising Campaign Management
Financial Decision Making
Project Paper
Entry Requirements
Working Adults
Open for all Malaysians and International Working Adults
Age
Aged 20 years and above
Qualifications
SPM / SPM(V) / UEC and equivalent
Working Experience
Minimum of 3 years working experience
PROGRAMME
FEES
We offer a variety of payment methods to suit your convenience and preferences.
Full Payment
KWSP Withdrawal
(EPF Account 2)
Semester Payment
Monthly Installment
Graduation at UTM Main Campus
